Is this the first movie available on iTunes?

The Washington Post says that a made-for-TV movie from Disney, "High School Musical," has shown up on the iTunes Music Store.

Not exactly a theatrical feature, but what's interesting is the pricing: $9.99 and you own it.

I do wonder whether iTunes can get in the business of renting movies (i.e., movies that would vanish from your hard drive after 24 hours or a week), given that so far every product you buy from them is something you own for good.

Your thoughts?